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2025 Global Travel Industry Overview

Economic Impact
  • Worldwide Contribution: $11.1 trillion in 2024, representing 10% of global GDP.
  • Employment: 357 million jobs globally.
Tourism Trends
  • International Growth: Exceptional recovery in markets such as El Salvador, Saudi Arabia, and Morocco.
  • Digital Shift: Digital bookings projected to reach 65% by 2026.
Sustainability Focus
  • Eco-Friendly Travel: Rising demand for sustainable tourism experiences.
  • Overtourism Solutions: Measures in Venice and other hotspots.
Business and Luxury Travel
  • Business Sector: Travel budgets adjusted amid economic concerns.
  • Luxury Travel Evolution: Focus on wellness and personalized experiences.
Regional Insights
  • Asia-Pacific: Strong growth led by China and India.
  • Europe: Recovery seen in top destinations like Spain, France, and Italy.
  • North America: Facing economic challenges.